A5 Gamer's Notebook

A5 Gamer's Notebook -- Kicktraq Mini

Friday, 30 January 2015

Squarehex Plans for 2015

This post is a follow-up to my Review of 2014 post. Here I talk a little about plans for the coming year.

I currently have a list of over 20 ideas for Kickstarter projects. Many of them are for mapping pads to extend the Squarehex range. However, there are a few other projects I'd like to try. Whilst I hope to run lots of future projects to extend the Squarehex range of pads and notebooks, in the coming year I also want to try a couple of different things.

A Kickstarter project typically takes 2-3 months (funding/transfer of funds/production/fulfilment) so in 2015 I expect to be able to get through 4 or 5 new projects.

The current A5 Gaming Notebook project will be fulfilled in February. The next Kickstarter project after that will be to print a new A3 pad called the Dungeon Desk Pad. I'll announce it here and email previous backers/customers as soon as it launches.

In 2015 I plan to attend all the shows that I did in 2014. There's a chance that I'll slot one or two more in, and I'm going to look at Conception and Salute for 2016.

Planned 2015 Shows

UK Games Expo
Concrete Cow (September)
Dragon Daze
Derby World Wargames

I want to gradually improve the website. Top priority will be to get some better images of all the Squarehex products. Paper is surprisingly difficult to photograph but I think it will make a big difference if I get it right. I've got mixed feeling about selling products other than my own on the site but they help keep the site in profit so they can stay for the time being.

At the moment none of my products are distributed by third parties. I'm not including print-on-demand (Lulu) or PDFs (RPGNow) in that and they will continue as they are.

In the next year I plan to tentatively offer a range of products to a small number of UK retailers on a trial basis.

I already list several Squarehex pads on eBay and have found it to a great way to reach new customers. I also already sell games and RPG books on Amazon, and this year I will add the Squarehex range as new product listings on Amazon.

So that's the plan, or as much of it as I can share for the moment. I'll write another review at the end of the year to show what actually happened.

Thursday, 1 January 2015

Squarehex January Sale

The Squarehex sale starts today and will run until Thursday 15th January. In it you will find savings on a selection of printed mapping pads along with a small range of games and books. Some of the items are limited stock so order early to avoid disappointment.

Squarehex January Sale Link

Sunday, 28 December 2014

Squarehex Review of 2014

This post is a short review of my gaming business activity for the year. 

In 2014 I ran 5 Kickstarter campaigns. They were all successful, with some making several times the amount set as a funding goal. Kickstarter has helped me build a range of printed pads and notebooks that I am immensely proud of. I cannot think of any better way to fund and market such niche products. All of my Kickstarter projects are carefully planned in advance. I usually set aside about 15% of the funding as a contingency pot for the project, which if not used up then becomes my profit. In the planning stage I look at a vast array of funding outcomes from 100% all the way up to 2000% (20 times the funding goal). My golden rule for Kickstarter is: Only start a new project after all the rewards from the previous one have been posted.

This year I also ran my first pre-order for print run of Isometric Mapping Pads. Although it was not as successful as an equivalent Kickstarter, the pre-orders still accounted for around 30% of the print run. It also allowed a much faster turnaround than a Kickstarter making it ideal for smaller projects.

2014 Kickstarters
  • A4 Numbered Hex Pad
  • A4 & A5 Grid Pads
  • A2 Battlepad
  • A6 Gamer's Notebook
  • A5 Gamer's Notebook

I've taken stands at 6 UK conventions this year. Attending the shows is a great way to reach new customers. They can be hard work, but having done quite a few of them now, I'm finding the preparations for them a lot easier. They are also made a lot easier thanks to the help of my wife, who's assisted me at all of this year's shows. One thing I have found is that it is almost impossible to guess what will and won't sell at a show. We've sold out of an item at one show, and then stocked up for the next one and sold none of that item. Selecting what to take to shows is a very careful balance of what will fit in our small hatchback and what can be merchandised on a 2 metre stand. We tend to overload both the car and the stand.

2014 Shows
  • UK Games Expo
  • Continnum
  • Concrete Cow
  • Dragon Daze
  • Derby World Wargames
  • Dragonmeet

The Squarehex website is something that I would like to have developed further this year. For now though it remains just a basic shop front open to customers from all around the globe. It features all the products created from past Kickstarters and a small selection of games and accessories.

Squarehex as a business started in Spring 2013. Before that I had published issues of Oubliette (first issue was 2010) but that was very much a hobby activity. With Squarehex I planned to run it as a business, but one without any financial pressure to meet a given level of revenue or profit. My hope was that in the first year the business would make enough money to cover the its internet and storage costs. It achieved this with ease and this year it looks set to do better again. The growth of the business has also meant that the stock has moved from a 75 sq' storage unit to a 160 sq' unit.

Whilst the scale of the business is modest, I've still made sure that it is run correctly. For every Kickstarter I keep full accounts detailing income and expenditure along with profit and loss. Every project is also carefully planned and budgeted for. I want to make sure that the business is sustainable, and no from watching other Kickstarters that one poorly planned project can be lethal to a business in the gaming industry.

So that was this year, if I get a chance I'll post a follow-up article in the New Year detailing my plans for 2015. Thank you to everyone that has backed my projects, bought things from the webstore, or from our stand at a show this year. Also look out for the Squarehex January Sale which starts on New Year's Eve.

Monday, 1 December 2014

A5 Gamer's Notebooks Kickstarter is Live!

Following on from my last project to print A6 Gamer's Notebooks, I've now launched a new campaign to fund an A5 version.

The project launched last night and is already 50% funded. Here's a link to it:

Friday, 14 November 2014

Squarehex Free Shipping Weekend

This weekend (actually from now until I wake up on Monday) I'm offering FREE UK shipping on all Squarehex orders over £15. I've also added a few more RPG books and a selection of popular board and card games to the site. To get the free shipping simply enter FREESHIPPING1 at the checkout.
Overseas customers that spend over £15 before shipping will get a manual £2.90 postage refund against their orders and don't need to enter the code.

Saturday, 18 October 2014

Gamer's Notebooks Now 20% More Pages

The Gamer's Notebook Kickstarter has just a few hours left to run. In the last 24 hours it hit a major Stretch Goal which adds 10 extra pages to the notebooks making them even better value. The campaign ends at midnight.


Friday, 17 October 2014

Gamer's Notebook Last Day

The Gamer's Notebook Kickstarter has got just 33 hours left to run. It is currently sitting at 438% of the original goal, and less than £100 away from the Extra Pages Stretch Goal. These would make ideal Christmas presents for gaming friends and cost from just £2 (when you buy 10) each with UK delivery. The campaign also includes our very cool "Pencil+1" as an add-on and free with many of the reward levels. https://www.kickstarter.com/projects/1730454032/gamers-notebook